A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?

• A. Approve the post but tag the member on the guidelines.
• B. Post a welcome post including a link to the guidelines.
• C. Post a reminder of the guidelines to the whole group.
• D. Decline the post and provide the member with feedback.

A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

• A. How much the trainer enjoys using each platform
• B. How much engagement each platform gets
• C. How many current clients found the trainer on each platform
• D. How much time the trainer spends on each platform

A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

• A. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
• B. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
• C. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
• D. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach

A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

• A. Research competitors and replicate popular creative tactics that perform well for them
• B. Review briefs from internal stakeholders outlining key messaging, details and targets
• C. Prioritize the content from the department that is the most polished and ready to post
• D. Review previous post results and reuse the content that performed best

A growing business wants to create a yearly summit for current and prospective customers to increase awareness and drive sales. The community manager needs to convert 30% of existing community members into buying tickets for the inaugural event.
Which two steps should the community manager take to accomplish this task? (Choose 2)

• A. Provide discount codes to community members who buy early bird tickets
• B. Post a link to the event website with a daily reminder to purchase
• C. Schedule event speakers to host Q&As in the community leading up to the event
• D. Reach out privately to community members who might be interested in attending