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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:

A) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
B) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.

2. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model prioritizes paid channels over organic
B) The attribution model gives more credit to later touches
C) The lookback window for the orders is too short
D) The attribution model gives more credit to early touches

3. An audience created in CJA was shared with AEP Real-time CDP for targeting. During a maintenance activity, the audience was deleted accidently in CJA. How will deletion of audience in CJA affect audience in AEP Real-time CDP?
Response:

A) Profiles of shared audience are deleted from AEP Real-time CDP
B) The audience will remain in CJA but be removed from AEP Real-time CDP
C) Shared audience is not deleted from AEP Real-time CDP
D) Shared Audience deletion is not allowed in CJA

4. Which Adobe CJA feature allows tracking customer interactions across multiple channels?
Response:

A) Campaign Overlap Analysis
B) Data Ingestion Tracker
C) Identity Graph Integration
D) Cross-Channel Attribution

5. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.

What conclusion can the analyst draw? Response:

A) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
B) Visitors that view How-to Video pages rarely visit Large Machines pages.
C) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.
D) Visitors that view Large Machines pages are more likely to also view the How-to Video page.

Solutions: