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Exam Code: AP-215
Exam Name: Marketing Cloud Intelligence Accredited Professional
Updated: Aug 31, 2026
Q & A: 64 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: Data Visualization and Dashboards | - Calculated Measurements
|
| Topic 2: Marketing Intelligence Platform Fundamentals | - Platform Overview
|
| Topic 3: Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Topic 4: Reports and Activation | - Report Types
|
| Topic 5: Data Integration and Configuration | - Data Ingestion
|
Question 1
Source 3:
Via the harmonization Center, the Client has created Patterns and applied a classification rule using source 2.
While performing QA, you have spotted that the final value of clicks for Product Group Ais 10, where it should've been i5.
How can an implementation engineer fix this discrepancy?
A. Upload both source 1 and 3 to the same data stream type in order to be able to generate Patterns from them.
B. Leave the "Case Sensitive" checkbox in the data classification unchecked
C. Toggle the 'Structure Compliant' OFF.
D. Uncheck the "Case Sensitive" checkbox in the data classification
Question 2
An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values.
For example:
Campaign Name: AFD@Mulop-1290
Desired outcome: AFD
Other examples:
Which formula will return the desired values?
A. EXTRACT(csv[campaign_name'],-,0)
B. LEFT(EXTRACT(csv[campaign_name'}/-',1),3)
C. EXTRACT(EXTRACT(csv['campaign_name]]/@',1),-,0)
D. LEFT(EXTRACT(csy['campaign_name]],~',0),3)
E. EXTRACT(csv[campaign_name!;@',1)
Question 3
A client provides the following two data streams:
Data Stream 1:
The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?
A.
B.
C.
D. 
Question 4
A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
A. Inherit Attributes and Hierarchies
B. Update Attributes and Hierarchies
C. There is no difference, all permissions will have a similar effect given the scenario.
D. Update Attributes
Question 5
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status
Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" - Main Generic Entity Attribute
"Opportunity Count" - Generic Custom Metric
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?
A. 0
B. 1
C. 2
D. 3
Solutions:
| Question 1 Answer: D | Question 2 Answer: E | Question 3 Answer: A | Question 4 Answer: B | Question 5 Answer: A |
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