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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Send Classification
B) Delivery Profile
C) Sender Profile

2. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Exclusion Lists
B) Suppression Lists
C) Publication List

3. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Copy insights
B) Einstein Engagement Scoring
C) Einstein Messaging Insight

4. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure restrictions within a Content Area for approval block types
B) Under user permissions, select limited template access.
C) Configure Content Blocks to only be usable within approved templates.

5. An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Create a data filter on the data extension.
B) Filter the .csv file before import.
C) Write a query to create a filtered data extension.

Solutions: