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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Extended selling channels and brand experience include .

A) segmentation, promotions, targeting
B) social integration, remote widgets, affiliates
C) call center and physical stores
D) web store, mobile store, kiosks

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Support for social networks, affiliates, and content aggregators.
C) Rapid time to value, based on pre-integration and common marketing constructs.
D) Recognized best of breed web analytics and 1:1 marketing.

3. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Execution
B) Decisioning
C) Integrated Operations
D) Awareness

4. What are Smarter Commerce 'Sell' Offerings focused on?

A) Optimize the customer experience, regardless of touchpoint, or mode of access.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Driving the customer to the preferred enterprise sales channel.
D) Integrating the supply chain in order to support the selling process.

5. You can create a powerful self-service experience for the customer using?

A) The IBM Enterprise Service Process Manager
B) The IBM Commerce Framework
C) The IBM Customer Service System
D) The IBM Customer Experience Suite

Solutions: