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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder? Choose 3 answers

A) Establish a naming convention optimized for search.
B) Import duplicate copies of content for different messages or groups.
C) Review permissions and roles for users accessing Content Builder.
D) Focus on creating and importing content for one primary channel.
E) Create a folder structure prior to importing assets.

2. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A) Data Filter
B) Filter Activity
C) SQL Query Activity
D) Filtered Group

3. A marketer wants to ensure that emails follow the basic brand guidelines. Which feature helps ensure emails have the correct layout and logos?

A) Portfolio
B) Email templates
C) Data Extensions
D) Preference Management

4. Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A) NTO will be using Journey Builder.
B) NTO has fewer than 15 data points.
C) NTO has fewer than 250,000 subscribers.
D) NTO needs flexible data storage.
E) NTO is storing product and store data.

5. What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)

A) Address Book Strategy
B) During inbound sales call
C) Email sign up on website
D) In-store loyalty programs.
E) Subject line recognition.

Solutions: