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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Deploy an ID Swap tag.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Configure Self-Classification Taxonomy and Classification Rules.

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Select JSON Result in the Container Settings.
C) Select JSON Return Tag in the Campaign Settings.
D) Deploy the JSON Return Tag.

4. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Native apps using BlueKai SDKs using web view
C) Native apps using BlueKai SDKs without web view
D) Desktop and mobile web sites
E) OTT box without web view

5. You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?

A) 1
B) Win Every Time
C) 7
D) 15
E) Win Each Category
F) 30

Solutions: