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Oracle 1Z1-1031 : Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Exam Code: 1Z1-1031
Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Updated: Sep 09, 2026
Q & A: 75 Questions and Answers
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question #1
A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?
- A. Deploy an ID Swap tag.
- B. Create and activate a Data Campaign.
- C. Create an Audience.
- D. Configure Self-Classification Taxonomy and Classification Rules.
Answer: A
Question #2
What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?
- A. The audience structure creates a Boolean OR, where a user having either category can be targeted.
- B. The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
- C. The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
- D. The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
Answer: A
Question #3
Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)
- A. Add phint ret=js to the CoreTag.
- B. Select JSON Result in the Container Settings.
- C. Select JSON Return Tag in the Campaign Settings.
- D. Deploy the JSON Return Tag.
Answer: C,D
Question #4
Identify three environments where you can successfully execute ID swaps from. (Choose three.)
- A. Hybrid apps using a web view
- B. Native apps using BlueKai SDKs using web view
- C. Native apps using BlueKai SDKs without web view
- D. Desktop and mobile web sites
- E. OTT box without web view
Answer: A,B,D
Question #5
You are helping your client create a campaign and they ask you what they should select for Win Frequency for a JSON Return Campaign. You discuss their preferences with them and determine that they want the campaign to win when a user in the target audience is tagged with a new or existing category.
Given this, what should they select for Win Frequency?
- A. 1
- B. Win Every Time
- C. 7
- D. 15
- E. Win Each Category
- F. 30
Answer: B
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