Exam Code: CDMP-001
Exam Name: Certified Digital Marketing Professional (CDMP)
Updated: Sep 10, 2026
Q & A: 0 Questions and Answers
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Search Engine Marketing (SEM) & PPC | 15% | - Campaign optimization - Paid search campaigns - Ad creation & landing pages - Keyword strategy & bidding |
| Topic 2: Web Analytics & Measurement | 10% | - ROI analysis & optimization - Google Analytics & tools - Tracking & reporting |
| Topic 3: Digital Marketing Strategy & Fundamentals | 15% | - Market analysis and audience targeting - Goal setting and KPIs - Core concepts and framework |
| Topic 4: Search Engine Optimization (SEO) | 20% | - On-page optimization - Off-page & link building - Technical SEO - Local SEO & mobile optimization |
| Topic 5: Content Marketing | 15% | - Distribution & promotion - Content performance tracking - Storytelling & brand voice - Content strategy & creation |
| Topic 6: Email Marketing | 10% | - Deliverability & compliance - List building & segmentation - Open/click optimization - Campaign design & automation |
| Topic 7: Social Media Marketing | 15% | - Engagement & growth tactics - Content planning & community management - Social media advertising - Platform selection & strategy |
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