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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Use the complaint exclusion list on future sends.
B) Add the subscriber to the auto-suppression list.
C) Delete the subscriber from All Subscribers

2. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Use a Filter Activity in Automation Studio.
B) Activate Journey Builder to refresh the data extension.
C) Configure the Send Activity to automate the refresh.

3. A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.
B) Create automations that import the data directly into the child BUs to bypass the parent level BU.
C) After the file import, use the transfer file activity to move data into data extensions in child BUS.

4. Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A) Automation Studio
B) Audience Studio
C) Data Designer

5. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Brand Builder
B) Sender Authentication Package
C) Sender Profile

Solutions: