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Exam Code: MC-202
Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Updated: Oct 10, 2026
Q & A: 162 Questions and Answers
MC-202 Free Demo download
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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | MC-202 |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Consultant |
| Exam Price: | $200 USD |
| Exam Duration: | 90 minutes |
| Passing Score: | 65% |
| Exam Format: | Multiple Select, Multiple Choice |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Real Exam Qty: | 60 |
| Available Languages: | English, Spanish, French, Japanese, German |
| Recommended Training: | Salesforce Marketing Cloud Email Specialist Study Guide Trailhead Marketing Cloud Email Specialist Trailmix |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Registration |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or onsite via Kryterion testing centers |
| Pre Condition: | No formal prerequisites required, but familiarity with Salesforce Marketing Cloud and email marketing concepts is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Content Creation and Delivery | - Templates and AMPscript basics - Dynamic content and personalization - Email Studio and content builder usage |
| Email Marketing Best Practices | - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) - List hygiene and engagement strategies |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
Correct Answer: B 🗳️
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A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
Correct Answer: A 🗳️
Explanation: Only visible for FreePdfDump members. You can sign-up / login (it's free).
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Correct Answer: A 🗳️
Explanation: Only visible for FreePdfDump members. You can sign-up / login (it's free).
Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?
Correct Answer: C 🗳️
Explanation: Only visible for FreePdfDump members. You can sign-up / login (it's free).
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