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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A) Classifying sends and defining parameters for email sends
B) Importing data into contacts using the Data Loader
C) Creating users and assigning roles which meet their job functions
D) Building the data structure used to store audience information
E) Creating a SMS message and sending a mobile campaign

2. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Block
B) Soft
C) Hard
D) Technical

3. A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?

A) Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.
B) Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.
C) Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

4. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Cloud Pages
B) Journey Builder
C) Synchronized Data Sources.
D) Query Studio

5. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions support Customer ID to be used as Subscriber Key.
B) Data extensions allow for add/update Import activity.
C) Data extensions can store HTML code as an attribute.
D) Data extensions are necessary for Contact Builder

Solutions: