Google adwords-reporting : Google Reporting and Analysis Exam Practice Test

adwords-reporting real exams

Exam Code: adwords-reporting

Exam Name: Google Reporting and Analysis Exam Practice Test

Updated: May 26, 2026

Q & A: 211 Questions and Answers

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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Don is configuring his website for an A/B experiment with the Google Website Optimizer. He's reviewing the scripts used to tag his pages and he's confused about which script does what so he's called you for help. Don needs to know which script sends pageview information to Google so that visits will be recorded in his reports. This is the script that has the account number that's unique to his experiment. Which script does Don need?

A) Control script
B) User-ID script
C) Conversion script
D) Tracking script


2. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?

A) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
B) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
C) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
D) Jane should actually use Google Analytics for this task.


3. How is an ad's Clickthrough rate calculated?

A) It's the total number of clicks an ad receives from the Google Content Network.
B) It's the number of clicks an ad receives divided by the cost of each click.
C) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D) It's the number of clicks an ad receives divided by the number of impressions.


4. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page
B) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s
C) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
D) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits


5. You are a Google AdWords consultant for your client and you're helping them optimize their Google AdWords ads to increase their return on investment. Google recommend three optimization approaches to increase return on investment. Which of the following is NOT an activity that you should do to improve ROI for your client's ads?

A) Include deals and benefits
B) Define a clear call-to-action
C) Relate ads to their landing pages
D) Filter out unqualified clicks


Solutions:

Question # 1
Answer: D
Question # 2
Answer: C
Question # 3
Answer: D
Question # 4
Answer: D
Question # 5
Answer: A

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