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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?

A) You can edit the ads immediately.
B) 21 days
C) 14 days
D) 30 days

2. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) There is no correlation between paid results (the advertisements) and organic search results.
B) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) The better the organic search result, the higher the ad will be posted in order of paid results.

3. Mike is examining his Google AdWords account and he notices the Ad Groups tab. What does the Ad Groups tab reveal?

A) All ad groups from a single campaign
B) All ads that are grouped by keywords
C) All ads created in Google AdWords
D) All ad groups from all campaigns

4. Ben has installed conversion tracking for his website. Google recommends that Ben use the
Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
B) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
C) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
D) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.

5. You have just created a new ad and a new ad group in your Google AdWords account. What tab will you choose, if you want to add managed placements to this ad group?

A) Ad Type
B) Networks tab
C) Managed placements tab
D) Google Network Management tab

Solutions: