Adobe AD5-E809 Exam Info and Free Practice Test | FreePdfDump
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Adobe AD5-E809 Exam Syllabus Topics:
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NEW QUESTION 12
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
- A. Increase the confidence level.
- B. Increase the number of Offers.
- C. Increase the minimum detectable lift
Answer: C
NEW QUESTION 13
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- B. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
Answer: B
NEW QUESTION 14
A marketer has a number of alternative image assets available and they would like to use machine learning to decide the most appropriate image to deliver to each individual visitor, based on real-time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
- A. Automated Personalization
- B. Experience Targeting
- C. An A/B test using auto-allocate
Answer: C
NEW QUESTION 15
Match the variable to the effect.
Answer:
Explanation:
NEW QUESTION 16
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A. Site registration rate
- B. Video views per visit
- C. Bounce rate
Answer: C
NEW QUESTION 17
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION 18
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Site Pages
- B. Traffic Sources
- C. Target Library
Answer: C
NEW QUESTION 19
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 20
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. A new plugin was added to website which is not supported by Adobe Target.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. The structure of the page has changed since activity was created.
Answer: A
NEW QUESTION 21
An A/B test has been running on a page with very high traffic for longer than the estimated duration as previously determined using the Sample Size Calculator. The confidence level is at 96%. However, the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
- A. Experience B is the winner at just 0.6%.
- B. The test needs to be repeated with a different Experience B.
- C. The test needs more time to reach a conclusion.
Answer: B
NEW QUESTION 22
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
- A. Goals & Settings
- B. Experiences
- C. Targeting
Answer: A
NEW QUESTION 23
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
- B. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- C. Be less specific with the change: do not list the decrease in the exact number of form fields.
Answer: B
NEW QUESTION 24
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 25
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. It depends on the metrics
- B. Activity Entry
- C. Activity Conversion
Answer: A
NEW QUESTION 26
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. All activities are built using the Visual Experience Composer.
Answer: A
NEW QUESTION 27
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. One single metric
- B. The model will determine which goal to optimize
- C. Revenue per visitor
Answer: B
NEW QUESTION 28
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION 29
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B.
What could be the reason?
- A. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
- B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
- C. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
Answer: C
NEW QUESTION 30
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