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NEW QUESTION # 10
A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
- A. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
- B. request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
- C. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
- D. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
Answer: C
Explanation:
To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide:
https://help.salesforce.com/articleView?id=000314281&type=1&mode=1
NEW QUESTION # 11
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
- A. marketing cloud intelligence
- B. custom reporting solution
- C. CRM analytics
- D. standard salesforce reporting and dashboards
Answer: A
Explanation:
For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager,Marketing Cloud Intelligenceis the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/articleView?
id=mc_overview.htm
Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources
NEW QUESTION # 12
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
- A. Backup and Restore Automation
- B. IDX Workbench
- C. Data Loader
- D. IDX Build Tool
Answer: D
Explanation:
IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.
References:
Salesforce IDX Build Tool Documentation
Media Cloud Deployment Automation https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_build_tool.htm&type=5
NEW QUESTION # 13
A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?
- A. product schedule functionality
- B. A media Plan version field in opportunity line item (OLI)
- C. product mapping to an active price list
- D. quotes, and 'Sync to opportunity' custom button
Answer: D
Explanation:
To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:https://help.salesforce.com/
NEW QUESTION # 14
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. digital process automation
- B. marketing cloud intelligence
- C. sales cloud
- D. industries order management
Answer: C,D
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview:
https://www.salesforce.com/products/industries/order-management/
NEW QUESTION # 15
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
- A. product schedule functionality
- B. product mapping to an active price list
- C. quotes, and 'Sync to opportunity' custom button
- D. a media plan version field in opportunity line item (OLI)
Answer: C
Explanation:
To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.
References:
Salesforce Quotes documentation: https://help.salesforce.com/articleView?id=quotes_overview.htm Salesforce Opportunities and Quotes Guide:
https://trailhead.salesforce.com/content/learn/modules/opportunity-and-quote-management
NEW QUESTION # 16
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- B. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- C. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- D. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
Answer: D
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:
https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 17
Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?
- A. create a custom solution using apex code
- B. use the out of the box ad server integration
- C. create a custom integration procedure to integrate with the ad server
- D. use the out of the box marketing cloud intelligence connector
Answer: A,C
Explanation:
For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:
Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.
These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.
References:
Salesforce Developer Guide on Integration and APIs: https://developer.salesforce.com/docs/atlas.en-us.api.
meta/api/
Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/
NEW QUESTION # 18
Which permission set license should a consultant consider using when planning to allow for internal users to leveragemanagementfeatures such as "360 view of the costumer and sales cycle", "visualizations of the key relationship including agencies and contract", and "digital contract lifecyclemanagement?"
- A. subscriber lifecyclemanagementPSL
- B. omniStudio Admin
- C. advertising salesmanagementPSL
- D. communications cloud digital experience user PSL
Answer: C
Explanation:
When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultantshould consider using theAdvertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.
References:
Salesforce Permissions Guide:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 19
Apublisher is working with agents, which is Home's agency, to advertise Home's products. How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
- A. create a home account and create an agents account with a brand record tyoe
- B. create a home account and create an agents account with an agency record type
- C. create home and agents as accounts without specific record types.
- D. create a home acount and agents as a contact on the home account.
Answer: B
Explanation:
To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities.References:https://help.salesforce.com/
NEW QUESTION # 20
A customer has a requirement to allow the operations team to ider quote records in order to perform "create and submit order" action only when the corresponding opportunity has reached a specific status calles "closed won". Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?
- A. sales users will use manual sharing in order to share order records once opportunity status is "closed won"
- B. configure a criteria-based sharing rule to share order records once opportunity status is "closed won"
- C. configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group
- D. share order records programmatically using apex whenever opportunity status is "closed won"
Answer: B
Explanation:
To allow the operations team to access quote records and perform the "create and submit order" action only when the corresponding opportunity status is "Closed Won", while maintaining the organization-wide default setting for quote and order objects as private, acriteria-based sharing ruleshould be configured. This sharing rule can be set up to share order records with the operations team based on the specific criteria of the opportunity status reaching "Closed Won", thus fulfilling the requirement with minimal customization.
References:
Salesforce Sharing Rules documentation:
https://help.salesforce.com/articleView?id=security_sharing_rules_create.htm Salesforce Opportunity Management guide:
https://trailhead.salesforce.com/en/content/learn/modules/opportunity-management
NEW QUESTION # 21
Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?
- A. dovGenInd CME runtime User
- B. dovGenInd CME Designer User
- C. dovGenInd CME digital experience User
- D. MediaCloudPlus Runtime
Answer: A,B
Explanation:
For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.
References:
Salesforce Document Generation documentation:https://help.salesforce.com/ Salesforce Media Cloud Advertising Sales Management Guide: https://www.salesforce.com/products/media- cloud/overview/
NEW QUESTION # 22
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
- A. product
- B. product relationship
- C. customer interaction
- D. decomposition relationship
- E. product attributes
Answer: A,D,E
Explanation:
When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/
NEW QUESTION # 23
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. insdustries CPQ
- B. custom apex
- C. flow builder
- D. industries order managment
Answer: D
Explanation:
For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server.References:https://www.salesforce.com/products/industries/overview/
NEW QUESTION # 24
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
- B. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- C. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- D. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
Answer: C
Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation: https://www.salesforce.com/products/experience-cloud
/overview/
Salesforce Advertising Sales Management resources: https://www.salesforce.com/products/media-cloud
/solutions/advertising-sales-management/
NEW QUESTION # 25
A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
- A. consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
- B. consultant should exclusively extend the media cloud data model standard object to map the legacy objects
- C. consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
- D. consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
Answer: D
Explanation:
For a successful migration from a legacy solution to Salesforce Media Cloud, it's important to first identify the relevant legacy data objects and then map them to the corresponding objects within the Media Cloud data model. This mapping may involve both standard objects provided by Media Cloud and custom objects that may need to be created to accommodate specific data or functionality not covered by the standard model. This approach ensures a seamless transition of data, preserving its integrity and maintaining continuity of operations. It's also crucial to consider the relationships between objects and any specific business logic that needs to be replicated or adapted in the new environment.
References:
Salesforce Data Migration Guide: https://developer.salesforce.com/docs/atlas.en-us.dat.meta/dat/ Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 26
A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
- A. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
- B. request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
- C. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
- D. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
Answer: C
Explanation:
To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide: https://help.salesforce.com/articleView?
id=000314281&type=1&mode=1
NEW QUESTION # 27
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
- A. customize or modify the newer ASM components
- B. take a backup of any newer ASM components
- C. Take a backup of any customized or modified older ASM components
- D. activate custom lightning web components and FlexCards
Answer: C
Explanation:
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.
References:https://help.salesforce.com/
NEW QUESTION # 28
A home store wants to advertise their products on a particular tv channel owned by a publishing company.
Which channel should this media plan include?
- A. Print
- B. Linear
- C. OutofHome (OOH)
- D. Digital
Answer: B
Explanation:
For a home store wanting to advertise their products on a TV channel owned by a publishing company, the media plan should include the "Linear" channel (B). Linear advertising refers to traditional TV commercials broadcasted across scheduled programming. This is the most appropriate channel for TV-based advertising, as opposed to Out of Home (OOH), which relates to billboards and public displays, Print, which involves newspapers and magazines, and Digital, which encompasses online and social media platforms.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/
NEW QUESTION # 29
A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
- A. product, price book, price book entry, price list
- B. product, pricing variable, pricing variable binding
- C. product, price list entry, pricing element
- D. product, pricing plan, pricing plan step, price list
Answer: D
Explanation:
To audit and determine all the price list changes configured in all streaming packages in Media Cloud, accessing the Product, Price Book, Price Book Entry, and Price List objects would be necessary. These objects collectively store information about the products (streaming packages), their associated price lists, and any changes made to pricing over time. This structured approach allows for detailed reporting and analysis of pricing adjustments, ensuring transparency and accountability in pricing strategies.References:
https://developer.salesforce.com/
NEW QUESTION # 30
A media cloud consultant is modeling and designing the pricing of the different advertisement types, including Digital, Out-of-home, Print, or Linear Advertising. What are two basic ways that the advertisement could be priced?
- A. periodic charge
- B. discount charge
- C. recurring charge
- D. one time charge
Answer: C,D
Explanation:
When modeling and designing the pricing for different advertisement types (Digital, Out-of-Home, Print, or Linear Advertising), two basic ways that the advertisements could be priced areRecurring Charge and One Time Charge. Recurring charges apply to ongoing campaigns or services, while one-time charges are suited for single advertisements or campaigns with a specific start and end date.
References:
Salesforce CPQ Billing documentation: https://help.salesforce.com/articleView?id=cpq_billing.htm Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 31
Cloud kicks is using the google ad manager platform and there is an issue occuring at some point in the transmission of data between the system when an insertion document is being created. What can a consultant do to gather information avout the data being passed between the system?
- A. create a report against the process exception object and resend the insertion Order. if the error continues to occur, consult the report created by the consultant
- B. review the payloads found on the orchestration plan item records
- C. create a list view for the process exception object to show records that match the criteria and consult the results
- D. start a trace flag under the debug logs, send the payload again, and search for errors
Answer: D
Explanation:
To gather information about the data being passed between systems, particularly when an issue occurs during the transmission of data for an insertion order, a consultant can start a trace flag under the debug logs, resend the payload, and search for errors (A). This method allows for real-time monitoring and logging of system processes, helping to identify and diagnose the exact point of failure or error in the data transmission.
References:
https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/apex_debugging_system_log.h
https://help.salesforce.com/
NEW QUESTION # 32
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?
- A. go to setup and click on validaate in the latest release
- B. complete the post install tasks for salesforce insustries communications, media, and energy
- C. Ensure that the consultant has the required permission sets and licenses
- D. raise a support ticket to enable the required permissions
Answer: B,C
Explanation:
Before starting a manual upgrade to the latest ASM release, a consultant must:
Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy:
These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.
References:
Salesforce Industries Upgrade Guide:https://help.salesforce.com/
Salesforce Permission Sets and Licenses documentation:
https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/users_profile
NEW QUESTION # 33
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