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Exam Code: MB2-720
Exam Name: Functional Application in Microsoft Dynamics Marketing
Updated: Jul 23, 2026
Q & A: 90 Questions and Answers
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| Section | Objectives |
|---|---|
| Email Marketing and Campaign Management | - Campaign setup and execution - Designing and sending marketing emails |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Analytics and Reporting | - Marketing performance tracking - Reporting and dashboards |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Core marketing concepts and terminology - Overview of Dynamics Marketing capabilities |
1. You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
What should you do?
A) On the User Preferences page, turn on the Opportunity header bar link.
B) Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
C) Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
D) Add the Opportunity header bar link to the home page.
2. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?
A) navigation link
B) landing page activity
C) webpage
D) Scheduler activity
3. What happens when you select a rate card in Microsoft Dynamics Marketing and click the Delete button?
A) The rate card is deactivated, but can be reactivated.
B) The rate card is permanently deleted.
C) The rate card is deactivated and cannot be reactivated.
D) The rate card is deleted and can be restored only by a Microsoft Dynamics Marketing Administrator.
4. You create an event template.
Event organizers must provide specific information when creating events from the template.
Which entity can you use to define the information requirements in the form of a list of questions?
A) Tasks
B) Brief
C) Analysis
D) Requests
5. Which event information can you track in Registration records and in Attendance records?
A) the cost to attend the event
B) the number of people permitted to attend the event
C) the date on which people can register for the event
D) the contacts who attended the event
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
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