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Salesforce Certified Business Analyst Sample Questions:

1. A business analyst JBA) for Northern Trail Outfitters (NTO) is reviewing the business backlog and determines that many of the requirements would require custom code that is expensive and hard to maintain.
The BA knows that the backlog should be prioritized by people who have knowledge of the features and functionary of the Salesforce Platform.
Who should own the process of prioritizing the business backlog?

A) The third-party implementation team, with support from the internal technology teams affected by the project who understand NTO's vision and strategy
B) The business teams affected, with support from the internal technology teams who understand ways to maximize Salesforce's declarative features
C) The project manager, with support from the third-party implementation and business teams who understand both platform and business priorities.

2. During a requirements workshop, the marketing team mentions they need help reporting on their marketing effort return on investment (ROI). They ask for a new field on the Opportunity object named "Customer Origin".
What should the business analyst do next?

A) Ask follow-up questions to determine if standard Salesforce functionality around Leads, Campaigns, and Opportunities could meet this need.
B) Write the user story: As a marketer, I need to track customer origin on Opportunity so that I can report on the ROI of our marketing efforts.
C) Explain to the customer that the workshop is focused on documenting requirements, rather than solutioning, and write down their pain points

3. Historically, Cloud Kicks (CK) has been a B2C company. CK now wants to add a B2B line of business. Sales leadership at CK has asked the business analyst (BA) how this will impact its existing and future Salesforce configuration.
Where should the BA focus the initial impact analysis?

A) Einstein Forecasting
B) Person Accounts
C) Lead Processes

4. Northern Trail Outfitters is setting up a new team to support an implementation of Service Cloud and is considering which workflow to use.
In which scenario should he business analyst recommend Kanban?

A) Work is generally project-based and can be broken into smaller pieces.
B) Work is predictable but sometimes lacks sufficient planning.
C) Work includes platform support requiring immediate outage handling.

5. The VP of sales at Cloud Kicks wants to streamline the lead qualification process to improve the team's productivity and help them reach their target goals. A business analyst (BA) has been assigned to the project to identify the disconnect between the sales and marketing teams' definitions of a qualified lead.
What should the BA focus on?

A) Mapping historical lead data from each team and building carts to highlight similarities
B) Evaluating the team's skills and experiences to determine how the can better align.
C) Scheduling an all-day collaboration workshop with both team to resolve their differences.

Solutions: