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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A) The email will avoid detection by various SPAM filters.
B) Open and click activity are tracked in either version.
C) An auto-generated text version will be sent with your HTML email.
D) A custom text version will be sent with your HTML email.

2. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A) Google URL Shortener
B) Bitly URL Shortener
C) Login detail for each social media account
D) Facebook ad manager

3. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Setup >Data Management > Synchronized Data Extensions
B) Contact Builder > Data Extensions > Synchronized Data Extensions
C) Contact Builder > Data Sources
D) Setup > Apps > Salesforce Integration

4. How are publication lists used in the Marketing Cloud?

A) To send communication to all subscribers, regardless of opt -in status.
B) To manage subscribers in guided and triggered email sends.
C) To allow subscribers to opt-down/out instead of unsubscribing from all.
D) To build dynamic content rules by subscriber type.

5. Analyst of The Northern Trail Outfitters(NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
*Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Campaign Email Tracking Report
B) Account Send Summary Report
C) Email Send Report
D) Email Performance Over Time Report

Solutions: