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WGU Data-Driven-Decision-Making Exam Syllabus Topics:

WGU VPC2Data-Driven Decision MakingC207 Sample Questions:

1. Which type of analytics classification uses experimental design and optimization to suggest a course of action?

A) Descriptive analytics
B) Diagnostic analytics
C) Prescriptive analytics
D) Predictive analytics

2. A digital marketing manager wants to determine whether conversion rates from the company's latest email campaign are about the same as the industry average or significantly different. Which statistical concept should be used to measure the data set?

A) Standard deviation
B) Mean
C) Median
D) Bell curve

3. What is the basic difference between evaluating costs and benefits in the public and private sectors?

A) Private projects generate considerable revenue.
B) The benefits of public projects are easily quantifiable.
C) The benefit of private projects is general public welfare.
D) The costs associated with public projects are minimal.

4. An analyst used multiple linear regression to show how a big box store's sales (y) are predicted by the big box store's advertising expenditure in dollars (variable x1) and the advertising expenditure in dollars of a specialty store (variable x2) in the same market. The estimated regression is y = 651.57 + 92.30x1 # 26.89x2. How are advertising expenditures and sales related in this scenario?

A) If the big box store decreases its advertising expenditures, it will decrease the big box store's sales.
B) If the specialty store increases its advertising expenditures, it will decrease the big box store's sales.
C) If the big box store decreases its advertising expenditures, its sales will increase.
D) If the big box store increases its advertising expenditures, its sales will decrease.

5. What classifies analytics as descriptive, predictive, or prescriptive?

A) The kind of software used for the analysis
B) The sample size and analysis technique used
C) The data validity and reliability
D) The purpose and methods

Solutions: