What activities can be done in Marketing Cloud Account Engagement ' s engagement program? [Choose one answer]

• A. Trigger, listen and check
• B. Trigger, activity and rule
• C. Trigger, activity and check
• D. Trigger, action and rule

A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect ' s interaction with each piece of content.
What strategy would allow the team to do this?

• A. Build dynamic lists respectively based off of those form submissions.
• B. Add a form completion action to add prospects to the right Salesforce campaign.
• C. Track downloads in the form reports and build different lists for all submissions.
• D. Add a form completion action to apply a tag with the name of the piece of content.

LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

• A. Einstein Behavior Scoring
• B. Einstein Lead Score
• C. Einstein Campaign Insights
• D. Marketing Cloud Account Engagement Business Units

LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

• A. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• B. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
• C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable ' Include child campaigns " on the parent campaign
• D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable " Include child campaigns " on the parent campaign

A consultant wants to design an automated grading system to increase efficiency and lead relevancy for LenoxSoft. Relevant leads have a ' Director ' job title and are in the ' Technology ' industry.
How should they design this automation strategy?

• A. Create a Director ' profile, an automation rule to set the profile, and click the thumbs up or thumbs down icons on a prospect ' s Profile tab to set criteria matches.
• B. Create a ' Director ' scoring category, an automation rule to set the profile, and a second automation rule to increase their grade if industry is Technology ' .
• C. Create a Director ' profile, an automation rule to set the profile, and a second automation rule to increase their grade if industry is ' Technology ' .
• D. Create a ' Director ' profile, an automation rule to set the profile, and a second automation rule to increase their score if industry is Technology ' .