Dec-2021 Salesforce Marketing-Cloud-Consultant Actual Questions and Braindumps
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NEW QUESTION 15
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?
- A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
Answer: D
NEW QUESTION 16
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp-up is important to establish a positive sender reputation.
- D. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
Answer: A,C
NEW QUESTION 17
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: C
NEW QUESTION 18
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. The option to convert a qualified Lead to a Contact.
- C. Native execution of a Server-side JavaScript activity.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 19
A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does NOT know SQL and does NOT have access to the Enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. Tracking Extract
- B. Data Views
- C. My Reports
- D. My Tracking
Answer: D
Explanation:
Explanation
With my Tracking user can create a list, view in browser or download as an attachment with the subscribers meeting the criteria
NEW QUESTION 20
A customer needs to link demographic information to its model in Contact Builder.
What type of relationship should be used?
- A. One-to-Many
- B. Many-to-One
- C. Many-to-Many
- D. One-to-One
Answer: D
NEW QUESTION 21
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.
What recommendation would best provide a scalable solution for the start-up?
- A. A triggered automation to send transactional messages.
- B. An automated program to send daily transactional messages.
- C. A manual email send for each transactional message.
- D. Triggered email sends to deliver transactional messages.
Answer: D
Explanation:
Triggered Automation is for file drop when exact time is not known. Triggered email send is for transactional message like order confirmation.
NEW QUESTION 22
A customer needs to import data from an SFTP site. The customer wants to:
*Segment the contents of the file and then send emails.
*Transfer the file to the SFTP site at various times daily.
*Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- B. Scheduled: Import File > SQL Query(s) > Send Email(s)
- C. File Drop: Import File > SQL Query(s) > Send Email(s)
- D. File Drop: Import File > Group Refresh > Send Email(s)
Answer: C
NEW QUESTION 23
NTO has to import a file that will be different every time.
What method should be used?
- A. Update
- B. Add Only
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION 24
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 25
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. AMPscript
- C. Personalization strings
- D. SQL Query
Answer: B
NEW QUESTION 26
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 27
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Configure activities within Automation Studio to update the purchase data.
- B. Use Data Designer in Contact Builder to relate the two data extensions.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: C,D
NEW QUESTION 28
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 29
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An exclusion list
- C. An auto-suppression list
- D. A global unsubscribe
Answer: B
NEW QUESTION 30
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 31
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Build out an internal business governance and process to support this.
- B. Set up Approval Workflow and Share setting inside Marketing Cloud.
- C. Edit the Content Permissions and Restrictions by Role setting for each user.
- D. Integrate an outside CMS with all these permissions built in.
Answer: C
NEW QUESTION 32
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The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
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