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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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NEW QUESTION 63
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Data Retrieves on the Send Object
- C. Event Notification Service
- D. Data View Export with every send
Answer: B
NEW QUESTION 64
A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?
- A. Many-to-Many Relationship
- B. Many-to-One Relationship
- C. One-to-Many Relationship
- D. One-to-One Relationship
Answer: C
NEW QUESTION 65
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands.
The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Select "Subscribers will be unsubscribed from this business unity only" in Settings
- B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Use separate 'Subscription Center' for this business unit" in Settings
Answer: B
NEW QUESTION 66
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reason warrants this implementation?
- A. Support non-English responses with Reply Mail Management.
- B. Tracking information for campaigns sent by each office.
- C. Localized physical mailing address displayed in the default email footer.
- D. Localized language and display options based on location and culture.
Answer: C
NEW QUESTION 67
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Push each new record into Marketing Cloud vis Platform Event API on form submit.
- B. Recreate this external web form inside Marketing Cloud.
- C. Create this as a Journey Data Source via Journey Builder.
- D. Perform a daily bulk export to SFTP for import via Automation.
Answer: B
NEW QUESTION 68
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
(Choose two.)
- A. Import new subscribers to the All Subscribers table.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Make sure the contact is above the High Water Mark on the source data.
- D. Select a source DE with a root relationship to the contact.
Answer: C,D
NEW QUESTION 69
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 70
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: A,C
NEW QUESTION 71
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 72
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose2 answers
- A. Use Query Activities to create a Sendable Synchronized Data Extension.
- B. Use DataFilters to segment data to output a Sendable Data Extension
- C. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- D. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Answer: C,D
NEW QUESTION 73
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain andmail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- C. Links within emails will bewrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: A
NEW QUESTION 74
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Channel preference of customers
- B. Number of items per order
- C. Last purchase date
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 75
Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account?
Choose 3 answers
- A. Recognize web traffic as originating from email instead of another channel.
- B. Match subscribers to web activity by passing Subscriber ID through email links.
- C. Pass web conversion data back into Marketing Cloud for use in email reporting.
- D. Track web activity from a click on an email URL back to a specific email campaign.
- E. Use the web analytics platform to trigger behavioral remarketing emails.
Answer: A,B,D
NEW QUESTION 76
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference.
When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Test Response
- C. Info Capture
- D. Outbound
Answer: B,D
NEW QUESTION 77
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Marketing
- B. Einstein Content Selection
- C. Marketing Cloud Connect
- D. Distributed Sending
Answer: D
NEW QUESTION 78
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. Should customers exit the journey when the goal is met?
- C. Should a single customer exist in multiple journeys at the same time?
- D. How many messages should be included in each journey?
- E. How are subscribers identified in your web analytics?
Answer: A,C,E
NEW QUESTION 79
ABC Company needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A triggered message to send an email as soon as a customer completes a purchase.
- B. A scheduled automation to send emails to customers who made a purchase daily.
- C. A user-initiated message to send an email to customers who made a purchase daily.
- D. A triggered automation to send emails to customers who have made a purchase.
Answer: A
Explanation:
Transactional message (Order confirmation) requires triggered message.
NEW QUESTION 80
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. The associated Contact should be updated to be injected
- B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- C. Orders should be set up to allow injection upon update in Connect Configuration
- D. Orders are not being updated from not meeting criteria to meeting criteria
Answer: D
NEW QUESTION 81
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers
- A. Introduce more identity verification steps in check out process
- B. Increase volume of emails to a wider audience
- C. Adopt a Cart Abandonment Email Campaign
- D. Increase the use of dynamic content in emails
Answer: C,D
NEW QUESTION 82
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- B. Import File > Data Extract > File Transfer > Import File
- C. File Transfer > Import File > Data Extract > File Transfer > Import File
- D. Import File > Query > Data Extract > File Transfer > Import File
Answer: A
NEW QUESTION 83
A retail company's database of record resides at a third party company that also keeps track of purchase history.
- That database only updates once a day where new records can be created and merged.
- The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? (Choose three.)
- A. How will Marketing Cloud and the database sync up?
- B. Will new users have an "Email ID"?
- C. What will be used as Subscriber Key?
- D. Will the company need a custom preference center?
- E. What publication lists will be used?
Answer: A,D,E
Explanation:
No Need to worry about Subscriber key and Email ID.
NEW QUESTION 84
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. SSJS
- B. SQL
- C. AMPscript
- D. HTML
Answer: C
NEW QUESTION 85
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Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant dumps will include the following topics:
1. Discovery: 15%
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
- Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
- Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
2. Conceptual Design: 12%
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Articulate how data construct will drive one-to-one messaging and content.
- Given a customer scenario, determine the factors to consider when scaling the solution.
3. Marketing Cloud Connect: 6%
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
4. Account Configuration: 10%
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
5. Reporting: 5%
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Explain how the information in data views and tracking extracts are accessed.
- Compare and contrast standard reports, data views, and tracking extracts.
6. Data Design: 12%
- Understand available data types, retention, and template options when building a data extension.
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
- Understand the implications of a system being database of record.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
7. Automation: 8%
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
8. Email Build: 7%
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
9. Contact Builder: 15%
- Explain the role and capabilities within Contact Builder.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Understand how cardinality impacts data modeling.
10. Journey Builder: 10%
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
- Explain the requirements for and the methods by which a contact can enter a Journey.
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