Marketing-Cloud-Consultant Pre-Exam Practice Tests | (Updated 157 Questions)
Valid Marketing-Cloud-Consultant Exam Q&A PDF - One Year Free Update
NEW QUESTION # 17
What is the capability of the Import within Contact Builder? (Choose two.)
- A. The data source can be a local file, data filter, or file on any FTP.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
Answer: B,C
Explanation:
A data source cannot be a data filter so answer A is not right.
NEW QUESTION # 18
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A. Create an exclusion data extension populated with the identified subscribers.
- B. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
- C. Import the identified subscribers into a list when creating the send.
- D. Create a suppression list populated with the identified subscribers.
Answer: B
NEW QUESTION # 19
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits?
Choose 2
- A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls
- B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud
- C. Upgrade the Marketing Cloud Account to ConnectedApp Authentification
- D. Share Sales Cloud user licenses across Marketing Cloud users
Answer: A,D
NEW QUESTION # 20
What action should be taken to increase subscriber engagement? (Choose two.)
- A. Adopt a Cart Abandonment Email Campaign.
- B. Introduce more identity verification steps in check out process.
- C. Increase volume of emails to a wider audience.
- D. Increase the use of dynamic content in emails.
Answer: A,D
NEW QUESTION # 21
The customer has the following requirements for storing engagement data in their data warehouse:
*All email open and click activity must be pulled daily from Marketing Cloud.
*Output files must meet the specific requirements for the data warehouse.
*All the activity must be provided via SFTP in one file.
Which automation workflow meets the customer requirements?
- A. Report activity that generates Recent Send Summary report > Report delivered directly to SFTP
- B. Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity
- C. SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity
- D. Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity
Answer: C
NEW QUESTION # 22
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Sending
- B. Distributed Marketing
- C. Marketing Cloud Connect
- D. Einstein Content Selection
Answer: A
NEW QUESTION # 23
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Sender Authentication Package
- B. Private Domains
- C. Custom Delivery Profiles
- D. Reply Mail Management
Answer: A
Explanation:
Explanation
This setting allows the consultant to verify the sender's identity and configure the incoming email settings.
Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5 To redirect its emails to Marketing Cloud servers for processing, Northern Trail Outfitters should use a Sender Authentication Package. A Sender Authentication Package is a feature that allows marketers to authenticate their email sends with their own domain and branding, instead of using Marketing Cloud's default domain and branding. This will improve email deliverability and reputation, as well as provide more control over email settings and preferences. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 24
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. Personalization strings
- C. Guide Template Language
- D. AMPscript
Answer: D
NEW QUESTION # 25
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Use Data Designer in Contact Builder to relate the two data extensions.
- B. Configure activities within Automation Studio to update the purchase data.
- C. Utilize Entry Data on a Decision Split within Journey Builder.
- D. Create a Data Relationship in Email Studio to relate the two data extensions.
Answer: A,C
NEW QUESTION # 26
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?
- A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied. - B. API User checkbox is deselected, all available roles are assigned to user.
- C. API User checkbox is selected, no roles are assigned to user.
- D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.
Answer: A
NEW QUESTION # 27
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers
- A. Upload CSV with Migrated Subscriber Keys to All Subscribers.
- B. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
- C. Purge the current records end carries on with new keys sourced from Sales Cloud
- D. Get existing records updated with new Keys sourced from Sales Cloud instance;
Answer: B,D
Explanation:
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
* Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
* Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5
NEW QUESTION # 28
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send.
This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. My Tracking
- B. Tracking Extract
- C. Data Views
- D. My Reports
Answer: A
NEW QUESTION # 29
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)
- A. Number of brands/geographies which NTO operates
- B. If testing/development business unit($) is required
- C. Number of Sales Cloud sandboxes
- D. If data/content needs to be segregated between brands/geographies
- E. Number of Marketing Cloud users.
Answer: A,B,C
NEW QUESTION # 30
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Web Analytics Connector
- B. Datorama
- C. Report Studio
- D. Interaction Studio
Answer: B
Explanation:
Explanation
Datorama is a product that enables marketers to connect and unify their data sources, visualize and analyze their data, and optimize their marketing performance. Datorama can help NTO centralize their analytics data from Marketing Cloud, Sales Cloud, and other sources, and provide insights and recommendations to drive return on investment and growth via their marketing sends. References:
https://www.salesforce.com/products/marketing-cloud/platform/datorama-marketing-intelligence/
https://help.salesforce.com/articleView?id=sf.mc_dtm_datorama.htm&type=5
NEW QUESTION # 31
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link data extensions to subscriber lists.
- B. They link data extensions to other data extensions.
- C. They link subscriber lists to contacts.
- D. They link data extensions to contacts.
Answer: B,D
NEW QUESTION # 32
Tracking Alias question:
- A. Can be found in some reports
- B. Same URL
- C. Differentiate clicking email
- D. Email Conversion Tracking
Answer: A,B,C,D
NEW QUESTION # 33
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Data Studio
- C. Audience Studio
- D. Google Analytics 360
Answer: D
NEW QUESTION # 34
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Import Activity
- B. Filter Activity
- C. Data Extract Activity
- D. Verification Activity
Answer: B,D
Explanation:
A verification activity is an automation studio activity that allows checking the record count or field value of a data extension and sending a notification email if it meets certain criteria. A filter activity is an automation studio activity that allows filtering records from a source data extension into a target data extension based on filter criteria. By using these two activities in an automation, NTO can monitor available coupon codes in their coupon data extension and send a notification email to their email specialist if the available coupon count falls below 500. An import activity is used to import data from an external file or data source into a data extension, which is not relevant for this use case. A data extract activity is used to extract data from a data extension or data view into a file, which is also not relevant for this use case. References:
https://help.salesforce.com/articleView?id=sf.mc_as_verification_activity.htm&type=5https://help.salesforce.com
NEW QUESTION # 35
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Build an email using multiple images, with all text saved in the brand font.
- B. Build an email as one image, with all text saved in the brand font.
- C. Use a web-safe font for text that closely matches the brand's custom font.
- D. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Answer: C
NEW QUESTION # 36
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Becoming a Salesforce Certified Marketing Cloud Consultant can open up many career opportunities for you, such as marketing automation manager, email marketing specialist, digital marketing consultant, and more. It can also enhance your credibility and reputation as a marketing professional and help you differentiate yourself from your peers. If you're interested in taking the Salesforce Marketing-Cloud-Consultant Exam, make sure to prepare thoroughly and leverage the available resources, such as Trailhead, training courses, and study guides.
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